Utilizing technology to create added value in meat produced by the rare Greek Brachyceratika Breed.
The rare indigenous breeds of cattle and sheep and goats constitute an untapped cultural capital for the Region and a potential source of income for the local population that struggles to survive in mountainous and semi-mountainous areas.
The objective of the business plan (BP) is to leverage internationally innovative B2B web applications to connect local livestock farmers with specialty food markets, and to supply the latter with high-value-added, locally sourced, free-range meats with limited availability.
By leveraging digital technologies for herd management and traceability, aims to integrate meat from native breeds into the culinary identity of Xanthi and promote it in gourmet restaurants in Athens and Thessaloniki. To achieve the ES’s objectives, the combined implementation of targeted marketing strategies is proposed.
